KPR organized and launched a campaign to raise awareness of teen suicide and how to prevent it, while promoting a culture of respecting life.
KPR produced a video featuring five dogs that provide delightful solutions to teens’ concerns and produced and released a song, jointly with hip-hop musician DOK2, popular male idol GOT7 Youngjae and highly talented singer Jimin Park, with lyrics that give comfort to teens. In addition, with the Ministry of Education, it developed an SNS-based counseling system that allows teens to freely share their concerns and obtain a professional counseling.
As a result, the song and video have received a favorable response from teenagers, reaching more than 7 million views. The song was translated into 14 languages, leading to 108 YouTube cover videos.