Planned and executed a press conference for a successful launch of Razer Phone 2 and reinforcing brand image in Korea.
Organized a launch event targeting media and influencers.
Encouraged consumers to experience Razer Phone 2 in diverse ways by operating photo and experiential zones.
Invited professional e-sports players for an onsite demonstration of Razer Phone 2.
Over 90 reporters from 58 media and influencers participated in the event.
Achieved more than 120 coverages.
Successfully positioned Razer Phone 2 as a leading gaming phone.