KPR conducted online and offline marketing PR activities to build Pulmuone I’m Real’s brand image and expand the consumer interface.

Operated the official I’m Real SNS (Instagram and Facebook) channels to promote the brand’s diverse products and designed and disseminate content that reinforced its young brand image to increase preference among consumers.

In addition, performed offline sampling at major events, including Busan International Film Festival and Jarasum International Jazz Festival, to expand the consumer interface in a more proactive manner by emphasizing the brand experience.